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Vauxhall Cavalier advert: Sledgehammer

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One way of ensuring that your advertising can be pinpointed almost to the minute though is to use Peter Gabriel on the soundtrack. But, for some reason, it just doesn´t seem to matter here: this is a great piece of film. But why?

The cars look dreadful: but that´s just how cars looked back then. Vauxhall´s mid-Atlantic stadium-rock sonic mnemonic (or ´jingle´, if you will) remains as cringeworthy as ever.

I think it´s probably a combination of two things: one, it´s a reminder of a time when Vauxhall was British and Clarkson hadn´t told us that it wasn´t OK to like them anymore; and two, they basically blow a load of stuff up.

And that´s always cool.

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