Written by MT Expert ▼

Toyota RAV-4 advert - Sabotage

Convenient props a-plenty, hair-brained stunts, chronic over-acting and a boggo MPV/SUV make for a thoroughly enjoyable car ad, in a sort of Steve Martin-esque jovial way.

The storyboarding depicts frame after frame of elaborate traps triggered by a feisty young couple early one morning as they attempt to derail the others chances of getting behind the wheel of what the viewer believes is their brand new Toyota Rav 4.

A car that arouses such driving excitement that you'd be prepared to electrocute, decapitate, set fire to and generally kill your loved one to death to make it your own.

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