Written by MT Expert ▼

Toyota Prius advert

Toyota was hit with a one-two punch by the Advertising Standards Authority (ASA) when this advert and a magazine ad for the Lexus RX400h were rapped for being misleading.

The ASA ruled that none of the cars with 1.5-litre engines that Toyota compare the Prius with ´emitted one tonne more CO2 than the Prius in response to Toyota´s claim that the Prius emissions were superior to ´an equivalent family vehicle with a diesel engine´.

Still, that´s nothing compared to how toe-curlingly twee the advert is, with its claims of a ´bluer sky´ and ´brighter today´, if only you´ll buy a car that pollutes less than other cars.

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