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Date: 22/05/2013 Glenn Doyle
Date: 22/05/2013 Richard Bush
There are few who doubt the sheer driveability of the Mazda MX-5, and anyone who writes them off as a hairdresser´s car simply hasn´t driven one.
So when you´re advertising the MX-5 you probably want some lovely shots of the miniature cabrio power- sliding around the desert with its siblings in a symphony of dust storms and vapour trails.
So far, so good.
Why not then ruin the effect by having the worst song ever to accompany a car advert, consisting of a man singing 'Zoom! Zoom! Zoom!' over and over again.
Add in a bizarre preface where a passing public school boy whispers 'Zoom! Zoom!' at the screen and you´ve succeeded in smothering any message the ad was intended to have, as people all of the country seek out something on which to physically vent their anger.
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