Written by MT Expert ▼

Kia cee'd advert

Why indeed?

The new Kia Cee'd – a car you just want to forget. Only you can't. Like the previous nights over-celebrating and resultant 'Did I? Didn't I?' self-probing the following morning, you keep drawing blanks.

Sharply-shot Audi-esque art direction and Channel 4 Skins-like imagery works on some things. Audis and Channel 4 Skins mainly. Superimposing them on to anything that ends with the strapline 'The Power to Surprise' in close proximity to the words 'Kia' and 'Cee'd' requires more than an imminent trip to a clinic to cleanse yourself.

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