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It's 30 for a reason advert

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UK road safety advert from 2000s highlighting the 'It's 30 for a reason' message. A little girl explains that if she's hit by a car at 40mph there's an 80 per cent chance she'll die. If hit at 30mph there's an 80 per cent chance she'll live.

• Read 40 years of road safety adverts

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