Honda Accord skydiving advert
Honda's Jump advert follows up from the three-minute live effort to showcase the new Accord. A team of skydivers gets together to form various parts of the new Accord, before spelling out its name.
As part of Honda's Difficult is Worth Doing campaign, the ad again presses the point that good things are borne of hard work.
Frankly it's difficult to get excited about the new Accord - a car that's likely to be a perfectly capable saloon and estate - but not a car that conjures ideas of jumping out of an aeroplane at 1,000-mph.
Nevertheless, it's yet another Honda advert on top of Cog,
Problem Playground and The Impossible Dream to have people yakking about it in the pub.
Now be a good boy and go and buy the new Accord.