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All-new Ford Fiesta advert

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The new Ford Fiesta has a formidable multimedia programme behind it, as evinced by this impressive new advert for Ford's supermini.

Directed by Noah Harris for Ogilvy, the Berlin-shot advert shows the new Fiesta emerging from a block of TV sets, all of which display a series of images before forming the outline of the new Fiesta.

The set of artistic, architectural and fashion images played out on the televisions points to where the FOMoCo is going with the marketing plan for the new Fiesta: funky, stylish, urban and modern.

Accompanied by the track Transient, by Pluxus, the new ad is striking and bold and shows the new Fiesta in a brilliant purple colour.

The 'This is now' strapline heralds Ford's attempt to make the new Fiesta a global phenomenon.

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