Honda's musical road hits the skids

There a kind of arms race going on in car advertising. Inflatable cars, car orchestras, live skydiving, massive jigsaw puzzles, cake cars. Every time another eye-opener comes along, someone else will have to go one better next time.

So it should come as no surprise that Honda has dug up a road in the USA and replaced with bits of musical road that plays the William Tell Overture - otherwise known as the Lone Ranger theme - when you drive over it at 55mph. If is, after all, the next logical step.

Unfortunately for locals, no-one asked them their opinion and whether a rather tuneless rendition of the the famous ditty about a man shooting an apple off his son's head was a good idea.

Now locals are revolting over the musical road, and listening to the racket it's not hard to see why.

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