Body-paint art recreates car crash
A body-painting artist has published photos of a striking design piece depicting a car which has had a frontal crash, made up of 17 men and women.
The curious concept design is the work of Emma Hack and the advertisement agency Clemenger BBDO. It has been organised to help promote awareness for an Australian motoring safety campaign, organised by Motor Accident Commission in Adelaide.
All of the people involved in the art work are covered in paint colours including blue, white, black and silver; in order to accurate detail a four-door hatchback with frontal damage.
A behind-the-scenes image from the shoot shows the body-paint piece was created in a studio with each volunteer closely lying on top of each other and remaining in very specific poses to accurately portray the crashed car with no misalignments.
It took about 18 hours to complete this artwork, which is specifically aimed at low-level speeders who cause crashes.
The use of people as body paint to recreate this crash car is likely a reference to the potential human cost such an incident can bring, which is most often caused by lack of concentration.
The design doesn't depict any specific known car, though from observation the design looks very similar to popular Japanese family cars such as the Toyota Corolla or a Lexus even.
This art work has already received a lot of recognition in the media outside of Australia, highlighting the effect a particularly memorable campaign can have.
Written by Stephen Goldasz