Mazda 'best for customer satisfaction'
Mazda has been named best car company for customer satisfaction in the UK Institute of Customer Service Satisfaction Survey.
Mazda and its dealers topped the automotive sector with a score of 80.6 percent, against an industry average of 75.6 percent.
Mazda just edged out Honda, on 80.3 per cent; BMW/Mini on 80.2 per cent; Toyota on 79.6 per cent and Mercedes on 89.0 per cent.
The Institute of Customer Service quizzes 26,000 on their experience of customer service received from the UK's major organisations
The highest score in any sector was 88 percent for both Waitrose and John Lewis.
ICS research has found that the Top 10 customer priorities are:
• overall quality of the product or service
• being treated as a valued customer
• speed of service
• friendliness of staff
• handling of problems and complaints
• handling of enquiries
• competence of staff
• ease of doing business
• being kept informed
• helpfulness of staff
“This survey result is a strong testament to the quality of our products, our customer service philosophy and the ability of Mazda dealers across the nation to focus on what UK motorists really want.
"Namely, delivering a professional service to ensure that Mazda ownership is a truly satisfying experience," comments Steve Jelliss, Aftersales Director for Mazda UK.