Written by Robin Brown ▼

Pimp my Kia service launched

Pimp my Kia service launched

Kia UK has launched a service that allows customers to style their ideal Kia online prior to buying.

The “Design my Kia" site enables buyers to accessorise their car and design it by selecting a variety of styling

and trim options.

The design is then emailed to a local dealer to provide a quote.

The accessory options are broken into four sections:

• “Style and Protection" including alloy wheels, side trims, headlamp protectors,

• “Travel and Lifestyle" featuring bike racks, tow bars, DVD players,

• “Essentials" for carpet mats, first aid kits, roadside safety bags and

• “All Accessories" if you want to see everything available.

“The new system is very much focused around the customer," said Emma Horne, Kia Motors UK Aftersales

Marketing Manager.

“Around 90 per cent of customers, who buy a Kia, first started their research by looking on the internet. We have

responded to this change in shopping habits, by making this tool available online, when previously shoppers would

have to go into a showroom to view a limited range of accessories," she added.

View “Design My Kia" at www.kia.co.uk.