An incredible 'hyper-matrix' Hyundai advert has wowed visitors by using a thousands of 30cm x 30cm cubes to create a 3D experience like no other.
The advert, which displayed at the 2012 Yeosu EXPO exhibition, featured thousands of cubes which eject from the wall courtesy of motorised pistons.
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That in itself created a unique 3D effect but each cube was also capable of acting as an LED screen to create a mesmeric display of Hyundai's technology.
The display covered three walls of the room and is like nothing seen before at Motor Shows and exhibitions.
With the Paris Motor Show nearing, major car manufacturers will be hard-pushed to beat the 'hyper-matrix' showing.
Hyundai is riding the crest of a wave worldwide at the moment and in the UK sales have leapt nearly 14 per cent in 2012 - more than the majority of other volume manufacturers.
The brand was also named in the top ten most reliable in the annual JD Power survey as it enjoys a surge of popularity.
It hopes to maintain this success with the launch of the Hyundai i30, the car maker's Ford Focus and Volkswagen Golf rival.
Available in five-door hatchback or Tourer (estate) variations, the Hyundai i30 range will be expanded next week when the three-door hatchback version is revealed at the Paris Motor Show.
We've been driving the Hyundai i30 five-door hatchback this month and a review will be posted shortly, in the meantime you can view more stunning car videos in our video section.