The Opel/Vauxhall Insignia has been awarded the prestigious “red dot" award for product design.The international red dot design award – allotted since 1955 – ranks among the largest and most renowned design prizes in the world.
It is granted to products by an international panel of design experts who base their criteria on degree of innovation, functionality and formal quality.
“On behalf of the entire design team, we are very excited to accept this award," GM Europe Vice President of Design Mark Adams said.
“It is a very special honor to receive this endorsement from an international jury of non-automotive designers. It confirms that Opel is on the right track of offering bold, dynamic style."
The hallmark of Opel’s new design concept includes variations of wing and blade shapes which are seen throughout the car, such as a blade-form sculpted in the door panel and new signature wing-shaped day lamps.
Red dot awards have been presented to many companies known for their innovative design, including Apple, Nokia – and Opel. Three other Opel models – the GT, Astra GTC, the 1998 Astra G – already are featured in past red dot design yearbooks archived in center’s museum in Essen, Germany.
Last year, a fourth vehicle, the Opel Flextreme concept car, won a “design concept" prize from the red dot design center in Singapore.
“The internationally renowned expert jury found its job exceptionally difficult this year simply because of the high number of the quality entries," said Jan Sötebeer, senior project manager of red dot. “In the name of the entire jury, I would like to extend our heartfelt congratulations to Opel."