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Blinded by the flashbulbs of the Geneva Motor Show is the Toyota Urban Cruiser 4X4 SUV, which be on UK forecourts early in 2009 to mud-wrestle with the Skoda Yeti and Mini Crossman.
With public demand for compact SUVs in the ascendancy, the Urban Cruiser's rumoured smaller, efficient engines and CO2 emissions creeping below 140 g/km could be a sales boon for Toyota.
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First snapped by photographers at Geneva in 2006 as a slightly more ambitious concept vehicle, the Urban Cruiser is the spiritual successor to the now-obsolete three-door RAV4, but it's likely to come in below the five-door RAV-4 in terms of stature and cost.
For the most part, technical specs are notably absent as yet, although what we do know is that the Urban Cruiser will stand 1,540mm tall, 3,930mm in length and 1,725mm in girth, meaning it's spacious enough inside to accommodate five adults to stretch out.
As far as styling is concerned the the Toyota Scion XD - available only in the US - seems to have been used as the Urban Cruisers' blueprint, less the more purposeful front end of its brash Stateside cousin.
Indicators are found recessed within the confines of the door mirrors and rear lamp units extend their assembled presence toward the rear flanks and tailgate, while the show car bedazzles in a special ice blue paint gleam and sits on 17" alloys.
The Urban Cruiser rides at an almost SUV altitude and wears a metal jacket to protect any underbelly flab from catching on the odd patch of nettles or low-level vegetation that it encounters off road.