"Winning the lottery is a wonderful opportunity to fulfil a dream," says the spokesperson from Camelot. But what do the millionaire lottery winners choose when it comes to picking a new car?
According to Camelot, choosing a car is a very popular choice with lottery winners once the process of ticket checks and speaking to financial advisors is over.
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"Cars, holidays and houses are generally top of the list for lottery winners," a Camelot spokesperson said, "However, these will vary for every person. Most of them have a dream car in mind and if they win the lottery, why not?"
"We can't give advice to winners on what car to buy," he said, and confirmed Camelot is not affiliated with any car makers - so there is no chance of a luxury manufacturer ambushing winners and their newfound millions.
But what dream cars do lottery winners buy?
The Camelot website features a grinning couple posing next to a Ferrari 458 Italia, the stunning supercar widely regarded as one of the best in the world. And at around £170,000 it is a dream car in every sense.
However, the reality is a little different. Recent EuroMillions winners Adrian and Gillian Bayford from Haverhill took home nearly £150,000,000 from their recent lottery win but supercars and the likes of Rolls Royce are off the agenda for Gillian.
"Gillian is also after a new car, an Audi Q7," explained Adrian, revealing the more humble choices lottery winners tend to announce in that first interview.
An Oldham coupe who won £1 million opted for a Jaguar XF earlier this month while July winners' choices included a new Peugeot for recently-retired Lesley Palmer and husband Robin - their first ever new car.
Other winners in 2012 have had their eyes on a Range Rover, BMW 3 Series, Chevrolet Camaro and two Range Rover Evoques and a brace of Audi TTs.
Perhaps more surprisingly is car parts advisor Tom Taylor, who won £237,000 and opted for an unusual choice of transport.
He said: "We started caravanning about four years ago and immediately caught the bug. At the moment we have a caravan that we tow but now we can afford to upgrade and get a static caravan, which will be our home from home."
Another winner of a 'modest' £153,500 jackpot opted for a Jaguar over a Ferrari, stating: "A Ferrari did cross my mind, but I thought it was a bit extravagant. I saw the Jaguar glinting in the sun outside a local car dealer and went back to get it the very next day."
According to Camelot, lottery winners have a chance to fulfil a dream and for many, a new car will often be a more attainable brand - leading to lower-price cars named by lottery winners shortly after their windfall.
Lottery winners choose Vauxhall
According to a 2010 What Car? study, a third of lottery winners buy a new car first with Mercedes, BMW, Mini, Vauxhall and Land Rover completing the top five most popular brands.
Rolls Royce, Bentley, Maybach, Ferrari and Lamborghini did not even make it into the top ten. However, there are exceptions to the rule.
Tom Naylor, a winner several years ago, celebrated his £15m win with a car for every day of the week including a Rolls Royce Phantom, three Jaguars, an Aston Martin DB9, a Land Rover Discovery and a Hummer.
What would you buy if you became a millionaire overnight? Leave your comments below and we'll use the best in a feature on MotorTorque.com.