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The Vauxhall Adam will be priced at £11,255 when it arrives at UK showrooms in January 2013.
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Vauxhall has cleverly priced its new small car to distinguish itself in the crowded A-sector, with higher level trims priced at £14,000 for the three-door, four-seater. A lifetime warranty will also be provided as standard.
Prices for Jam trim start at £11,255, moving up to £12,650 for Glam and £13,150 for Slam.
Vauxhall has also announced 12 new body colours for the Adam, ranging from colourful titles like 'Purple Friction' to the oddly Arnie-focused 'I'll be Black'. 'Men in Brown' also piques the interest.
The Adam will finally be unveiled in a lavish ceremony by Vauxhall parent body Opel at the Paris Motor Show today. When the show opens to the public, visitors will have chance to design their own Adam thanks to on-stand visualisers.
The announcement ends months of speculation about Vauxhall's new urban small car, which Vauxhall has previously promised will have 'more than a million customisation options'. That promise appears to be further strengthened, with the manufacturer announcing key features such as LED-lit foils and a personalised cabin roof.
Vauxhall has also confirmed its engine options at launch, with customers able to choose between three a 1.2-litre 70PS, plus two 1.4-litre engines with either 87PS or 100PS. Those will be available with Start/Stop technology and a five-speed manual gearbox.
The most economical Adam can achieve a combined 56.5mpg, emitting 118g/km. Later in its life Adam will also be the first Vauxhall to adopt the new generation small petrol engine, which features direct injection and forced induction alongside an all-new six speed gearbox.
Little has been known about the Adam, other than Vauxhall aiming it at a younger, tech-savvy market. Features such as smartphone connectivity appear as standard across its three trim levels (Jam, Glam and Slam), as does a seven-inch touch screen display. IntelliLink, which is Vauxhall's new infotainment system, also debuts in the Adam.
"The rate at which we've launched new product this year is unprecedented," says Duncan Aldred, Vauxhall's Chairman and Managing Director.
"Adam is yet another example of not just a new Vauxhall, but one that takes us into a new market sector. With Ampera and Mokka, that makes three such cars this year, and next year we'll see the Cascada convertible, too. This is a new chapter in Vauxhall's long history, and we're confident that it will introduce a fresh audience to the brand."
We'll be writing up a full preview of the Vauxhall Adam as part of our Paris 2012 coverage later today. In the meantime, take a look at what we knew about the Adam before Vauxhall lifted us comfortably onto Cloud 9.
Written by John Meadowcroft