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Toyota’s new iQ has put in an appearance at the Royal College of Art during the London Design Festival.
Toyota says it wants to 'inspire new thinking and achievement in design', and would no doubt like to drum up a bit of publicity for the all-new microcar.
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The iQ has four seats but is less than three metres long and features six space-saving, interlinked engineering innovations that represent a break-through in Toyota’s vehicle development, according to the Japanese manufacture.
Leading designer and Royal College of Art Alumnus Dick Powell of Seymour Powell says, “I think it's a great idea for Toyota to mark the launch of the iQ car by tapping into the design creativity of the Royal College of Art.
"What better way to express the theme of Intelligent Urban Living than by asking the next generation of designers to think about the radical designs that will change our experience of living in cities."
The Royal College of Art's partnership programme with Toyota will run through to next summer and will include an Intelligent Urban Living design competition for students and college alumni with substantial prize fund.
Speaking at the partnership launch, Professor Sir Christopher Frayling, Rector, Royal College of Art said, "At the RCA, our designers and researchers have long been preoccupied with both advances in automotive design and new patterns and products for urban living. The Toyota partnership with the College is a fantastic platform for our postgraduate creative community to develop radical design ideas that embody the spirit of the new iQ car.
“We've worked with Toyota as an industry partner in the past - this new project really turns up the volume on our relationship. We're delighted with it."