The
new Kia Pro_Cee'd has reacquainted its three-door, 2.0-litre diesel
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self with the straights and apexes of the Nurburgring as part of the
famous circuit's 24-hour race.
The
Continental Italia tyres team have masterminded the high-revving,
production-spec Kia's involvement in this, Europe's most gruelling
long-distance jaunt, to emphasise its special brand of rubber's
stickiness under all conditions.
Initially
swaddling the 138bhp/225 lb-ft of torque Kia Pro-Cee'd's wheels with
standard-fit Continental ContiSportContact 3 street-legal tyres from
the green light, the car will take the chequered one some 1,900km later
with the self-same rubber in tact. In theory. Or at least with the
minimal of re-treading en route.
The
Continental team are grasping the nettle of belief that its unique tyre
will give it the upper hand over the competition who will follow
tradition and make regular pit stops to swap treads determined by the
weather.
The
new Kia Pro_Cee'd showcasing the Continental team's secret weapon,
re-visits the Nurburgring scene of its development days, where - along
with saunters across France, Spain and Sweden - the car 's all-round
independent suspension was also scrutinised and signed off.
The
Continental Italia Pro_Cee'd partnership came about after being
introduced for the upcoming UEFA Euro 2008 football tournament where
both manufacturers are leading sponsors.