Over the last few months, Fiat have implemented a new strategy which has been demonstrated by the new products that they have released, and will be further enhanced by the arrival of the new Fiat Bravo.
As Luca De Meo, President of the Fiat Brand, explains: “In this important, dynamic context, we have decided to acknowledge the progress achieved so far, by changing our logo, as a tangible sign of the new impetus that is projecting us towards future challenges. This is why the new logo will make its debut on the front of the new Bravo, before being gradually adopted on all Fiat models."
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The new symbol, derived from the famous shield that adorned the front of Fiat cars from 1931 - 1968 has vertically elongated letters spelling the brand name FIAT, standing out against a ruby background, surrounded by a chrome frame. It has a 3 dimensional effect which conveys an idea of technology, italian design, dynamism and a strong personality, while harking back to the round logo that was synonymous with high performance Fiat models for many years.
The new logo is designed to show the embrace of chance, and a sign of the past re-written in ´modern key´, which is representative of Fiat today - proud of its heritage, but facing the future.