Fiat has announced yet another special edition version of the 500 city car, as the Italian manufacturer push to keep the range in touch with threatening new rivals.
The new model is called the Fiat 500 Street, and like other special editions in the car's range it has some unique styling features.
Get a FREE FIAT 500 Brochure
Looking for a new car then why not start with a glossy FIAT 500 brochure?
As standard it comes equipped with 16" black alloy wheels, dark tinted windows and satin chrome finish for the handles, door mirrors and mouldings.
The exterior body can be finished in one of five colours: Bossanova White, Pasodoble Red, Crossover Black, Electroclash Grey or Matt Black.
The Fiat 500 Street is available with the car's full engine range, including the standard 69bhp 1.2-litre petrol engine, the 85bhp 0.9-litre TwinAir turbopetrol unit and a 95bhp 1.3-litre Multijet diesel.
The Fiat 500 Street can be ordered now with prices starting at £11,360 for the 1.2-litre petrol version. That price is £1,400 more than the basic 500 1.2 Pop specification.
The reveal of the 500 Street comes less than two weeks after Fiat launched a 1970's inspired trim level for the city car.
The new trim named Colour Therapy sits between the basic Pop and Lounge specifications. It offers some unique interior features and a choice of five new exterior paint jobs, all with the purpose of giving a 1970's vibe.
The Fiat 500 has sold over 100,000 units in the UK market since the range first launched just over four and a half years ago.
Since then however the Fiat 500 has faced increased competition from similar hatchback rivals which boast a high level of customisation and unique styling trims, with examples like the Mini Cooper and Citroen DS3.
In 2013 Vauxhall is set to launch the all-new Adam city car which claims to allow more individual customisation then any of its competitors.
The Vauxhall Adam will likely carry a similar starting price to the Fiat 500 and offer virtually unlimited choice for exterior and interior colours as well as a huge choice of fabric and kit combinations.
With serious competition looming, Fiat is continuing to push promotion for the 500 range via video and banner advertisements, in an effort to stop it becoming overshadowed.