Deliveries to customers of the new A6 four door executive saloon begin on 9 April and on-the-road prices, including the higher new VED road tax charges, start at £30,145 and range up to £41,640.
Avant estate versions of the all new A6 will arrive in October this year and petrol/hybrid versions will follow.
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Jeremy Hicks CEO of Audi UK said at the media launch of the new A6 Saloon range that in the region of 10,000 units would be available in a full year with a 50-50 split between the Saloon and Avant models.
He said, “Even in these difficult economic times we recorded our third ever highest annual sales figures in 2010 with just under 100,000 registrations.
"This year I expect to exceed that total by a small margin and the new A6 is vital for us. In the first quarter of this year we have achieved a near double digit increase in sales (+9.46%) despite the market being down again (-8.7%)."
He added, “Key to our success has been the growth of our brand image and we now score with customers better than our main competitors so we are now well established to sit at the premium brand table".
Hicks also added that Audi customers appreciate new technologies and this has been seen in the way they choose and buy their new cars. In recent years despite the increase in sales, we have seen a fall in the demand for printed brochures and price lists.
Today 80 per cent of our customers use the Audi website ‘configurator’ to select the model of their choice, the engine type, specification, colour and options and then print off a PDF sheet of that information and take it to their dealer and say I want that car".
Latest figures supplied by Audi show a 305 per cent increase in the use of PDFs for car selection and ordering.
This means CO2 emissions as low as 129g/km which in turn means the customer benefits by only having to pay £0 in the VED road tax First Year rate and then £95 for the second year onwards. Company car users also make savings with the Benefit-in-Kind tax at 18 per cent. For a car of this size, prestige and performance the savings are obvious.
The A6 models, the new Saloon arriving now and the Avant estate in October, have a 75 per cent uptake in sales from business and fleet buyers with approximately a 50-50- sales split between Saloons and Avants. With two levels of specification available, SE will appeal to 60 per cent of buyers and S line to 40 per cent.
There are at launch four engine options with 98 per cent of customers choosing diesel power. The 2.0-litre TDI 177PS unit with manual or multitronic auto transmission options will be the choice of 75 per cent of owners.
The 3.0-litre TDI 204PS with multitronic auto as standard will account for 15 per cent of sales, the 3.0-litre TDI 245PS diesel engine with S tronic auto and quattro drive 8 per cent and the 3.0-litre TFSI 300PS turbocharged petrol unit with S tronic and quattro drive will take just 2 per cent.
All engines have a start-stop and energy recovery system as standard with fuel efficiency across the board improved by up to 19 per cent.