Ford has promised to unveil a ‘groundbreaking’ new vehicle in March at the Geneva Motor Show.
Ford has not revealed any details about the all-new model, which will be introduced by Ford of Europe Chairman and CEO Stephen Odell on March 1 at the show.
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The model will join Ford’s ‘strongest product line-up ever’ according to Odell and its importance is highlighted by the fact Ford CEO Alan Mulally will deliver a video message during the news conference to introduce the new model.
Despite rumours the new car will be a hybrid MPV possibly based on the same platform as the Fiesta, Ford has not confirmed them and could cause a surprise with a different model entirely.
However, the new vehicle will not be the only European and world debut at the Ford stand. The new Ford Ranger Wildtrak pick-up will appear for the first time and the Ford Focus Electric and Ford C-Max Energi plug-in hybrid will make their European debut at the show.
They will be joined by the Ford Vertrek SUV concept, the forerunner to a next generation Ford Kuga in Europe.
Odell said. “We have at least 20 new models and derivatives coming across our entire European range – from small cars to commercial vehicles – and at Geneva we will be introducing some of these."
Ford will introduce new technology alongside the new models, including the first low-CO2 ECOnetic engine for the new Ford Mondeo, S-Max and Galaxy.
This comes in the shape of a 1.6-litre Duratorq TDCi with Start-Stop technology to bring CO2 emissions down to just 114g/km in the Mondeo saloon.
The Ford stand will be one of the busiest at the Geneva Motor Show which is open to the public from 3 March.