Ferrari has opened its first store in Germany - at the famous Nürburgring, which recently held the German Grand Prix.
Ferrari drivers Felipe Massa and Kimi Räikkönen cut the ribbon for the new store, which is part of a rather inevitable plan to turn the Nürburgring complex into a leisure and business centre including hotels and business facilities.
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Developed entirely by the Studio Iosa Ghini, the store is said to be 'a homage to the history and spirit of Ferrari’s twin souls of racing and luxury.
As famous for its forays into a wide range of merchandise as its racing heritage, Ferrari will sell a wide selection of products for GT car clients and enthusiasts, and Ferrari 'tifosi' - fans to you and me.
The Ferrari Store will include a business section for meetings and a 'relaxation area' directly overlooking the track itself.
Ferrari says it plans to open more than 40 more stores over the next three years in Europe, America, and the Middle and Far East.