Daihatsu dealers gave the importer high marks in the latest Retail Motor Industry Federation Dealer Attitude Survey.
The survey findings show Daihatsu management’s “open and honest approach" is boosting network expansion, says the Japanese manufacturer. Currently there are 105 sales outlets with plans for 145 dealers.
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Daihatsu dealers score the franchise highly for profitability, taking their opinions into account, the quality of advertising, competence of service field staff and lack of interference in the daily running of their businesses.
The survey also concluded that a Daihatsu franchise increased profit potential not only in the last 12 months but shows every sign of continuing this trend.
Operations Director, Paul Hegarty, said: “We want to recruit new customer-focused appointments in the right locations and generate new business in areas where good local dealers have been culled by manufacturers. By working together in partnership with our expanding dealer network we can both enjoy growth and profitability."