BMW roll out multi-model changes for '62' plate sales month
BMW as the official high profile vehicle supplier to the London Olympics, with 3,200 EfficientDynamics cars and 800 other vehicles and cycles and the event now starting, you might think the premium brand company already has enough on its hands.
Despite the increased brand awareness the Olympics brings for the BMW premium brand, the 'day job' of selling cars must go on especially in the current and very competitive recessionary new car market.
Even in these tough conditions BMW has outperformed the UK market overall which has shown a 2.7 per cent improvement for the first six months of this year compared to the same period last year. BMW's UK sales were up by 6.45 per cent to 64,514 registrations (in 2012 to date).
In readiness for the new '62' plate registration month of September, BMW has some timely additions to make to their model line up.
At this week's media launch event for the new additions, Gavin Ward, BMW Media Relations Manager said, "2012 is already a year to remember, our sales are increasing, we have launched the new 3-Series, the 6 Series Gran Coupe, introduced several additional fuel efficient engines and we were selected to be the official vehicle supplier for the London Olympics. Today we are introducing more new models, variants and engines."
On the issue of being selected as the official vehicle partner for the London Olympics Ward said this was achieved mainly because of their EfficientDynamics fuel and CO2 reducing technology applied to all models sold in their wide range of passenger cars.
The Olympic organisers set a target of an average 120g/km of CO2 emissions and 62.4mpg for the fleet of cars required. BMW's Olympic fleet surpassed that with an overall average of 116g/km and 64.5mpg.
New and additional models introduced to the UK media this week were the all new M6 Coupe and Convertible 560hp V8 turbocharged petrol models available for delivery from September and priced at £93,820 and £99,020 respectively.
These exclusive M 'halo' models are normally ordered in top 'spec' form by discerning UK customers and actual prices then run out at around £117,000. Just 60 M6 Coupes and 40 M6 Convertibles are available for UK sales in a full year.
Also new are the M3 Limited Edition 500 Coupe and Convertible models with 420hp, V8, petrol engines priced at £55,690 and £59,785 and with just 500 units combined total available for UK sales.
Next new variants revealed were the X5 and X6 M50d SUVs powered by the triple turbocharged 3.0-litre 381hp/740Nm diesel unit and priced from £60,340 for the X5 and £62,280 for the X6 sports SUV. This diesel engine is the most powerful ever to come from BMW and the World's most powerful six-cylinder diesel.
Moving down in size the BMW 1-Series gains two new M Sport variants, the 2.0-litre, 218hp turbo petrol 125i priced from £26,030 and the 2.0-litre twin turbo 218hp 125d from £27,820.
Also added to the 1-Series line-up is the 116d EfficientDynamics three and five door Sports Hatch. This model is the first ever BMW to have CO2 emissions below 100g/km.
Arriving for the September new plate sales month the 116d ED 5-Door version uses a 1.6-litre, four cylinder 116hp turbodiesel engine developed from the impressive 320d 2.0-litre EfficientDynamics 109g/km model which has become the best selling 3-Series saloon since its recent launch.
The 116d has CO2 emissions of just 99g/km so VED road tax is £0, Benefit-in-Kind company car tax is 13 per cent, they are London Congestion Charge free and have 100 per cent capital write-down allowance for businesses. The official Combined Cycle fuel consumption is 74.3mpg.
Priced from £20,885 the 116d ED five door versions are the same price as the standard 1.6-litre 1-Series, the yet to arrive three door version should be around £700 cheaper.
The 1-Series EfficientDynamics models are expected to attract 60 per cent of their sales from business and fleet buyers whereas the same type of customers account for 95 per cent of the larger 3-Series 320d ED model UK sales.
With the Olympics over and the new '62' September registration plate month out of the way BMW will still not be able to rest on their laurels. "The product offensive is never going to stop" said Gavin Ward.
Waiting in the wings to arrive this year are numerous new derivatives, the new 7-Series saloon, the 3-Series Touring and the high performance 1-Series M135i.