Advert: Skoda Fabia vRS is not made of cake
Skoda's advert for its Fabia supermini, featuring the car being made out of cake, was a roaring success - winning plaudits from car industry bods and marketers alike, not least from us (see the best car adverts of the noughties).
So I suppose it's only natural that the Made of Lovely Stuff idea was referenced in Skoda's new advert for the Fabia vRS - the hot-hatch version with a decidedly different outlook.
So, out go bakers and treacle in sponge-cake engines, and in comes a lot of hard nuts assembling a Fabia vRS using snakes, laser-beam eyes, fists, crossbows and a selection of other horrible things.
The vRS, you see, is 'made of meaner stuff' - featuring a bone chassis pecked clean by vultures - and is seen having to be controlled with a cattle prod at the end of the ad - probably a result of having a writhing ball of hissing snakes powered by venom instead of a normal four-pot.
There's also a whispered goth-metal version of My Favourite Things, just in case some people were missing the point. Says Skoda:
Filmed in Škoda’s native Czech Republic, the advert opens with a shot of a television screen playing the original famous ‘Cake’ ad. The ‘lovely’ bakers are, however, soon replaced as the story unfolds to reveal a much tougher, darker and more technologically-enhanced production team who are creating the ‘meaner’ Fabia vRS.
The ‘meaner’ campaign is the brainchild of Škoda and leading advertising agency, Fallon, and sees the original ‘Cake’ creative directors Chris Bovill and John Allison joining forces with acclaimed director Nick Gordon.
Following a similar format to the Fabia ‘Cake’ advert, the new ‘meaner’ vRS campaign now adopts a much darker feel. Set in a secret location within the Škoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and unorthodox finishing techniques.
Chris Bovill at Fallon, added: "We always said we'd never make a sequel to 'Cake' but when the vRS brief came along we thought we'd make an 'opposite'. ‘Cake’ made our mums smile, this should make them want to hide behind a cushion."
Anyway, while somewhat darker it still retains that Skoda-esque cheekiness and is all very clever and amusing - more impressive work by ad agency Fallon - and it will not doubt add a little more sheen to the Fabia, which is already an impressive little car.
So, are those snakes standard fitment or an option? Check out Skoda's microsite for the new vRS