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Opinion and analysis from MotorTorque.com

Driven to distraction by speed cameras

Can someone be passionately ambivalent? No matter how much I wrangle with speed limits and speed cameras I can’t come to a firm position on the issues relating to speed.

I find both sides of the argument polarised and dogmatic. I’m unconvinced by statistics as so many are bandied around that it’s impossible to discern which are meaningful and which are simply deployed to reinforce a position so entrenched that they’re hard to take seriously.

I’m all for more driver training and education – and, overall, I’m not a fan of speed cameras. But I do recognise that the state needs to play a role in managing traffic and I can’t see how the law can be anything other than a blunt instrument in this respect. In terms of speed limits you have to legislate to take the least skilled drivers on the roads into account; not the best.

I find that personally frustrating, because I believe that I could drive safely at 90mph in many motorway conditions. I don’t tailgate or undertake. I don’t thrash the engine. I slow down when motorways are congested; when I’m approaching slip roads or on ramps; when the weather dictates.

In heavy traffic or in poor conditions you can find me tootling along on the inside lane at 60mph. But on empty roads in fine conditions there’s a chance I’ll push beyond the national speed limit. I never speed on inner-city streets; in fact I potter down terraced streets at barely 20mph – 30 is clearly too fast for many of our cluttered roads that offer terrible forward visibility.

I’m willing to be persuaded that I’m mistaken, but I believe I’m a good driver.

However, a cursory glance on any stretch of motorway will provide ample evidence of many, many poor drivers. Drivers who simply don’t have the confidence, awareness, instincts, consideration or common sense to drive safely; or drivers behind the wheels of cars too powerful for them to handle.

There are lots of terrible drivers on British roads. Perhaps we’re introduced to driving too late; perhaps, culturally, we’re a nation of bad drivers; perhaps our roads are just too busy. Whatever the reason there are lots of bad drivers on British roads. Should these people be allowed to drive as quickly as they want? No.

Should we legislate for the least-skilled element of drivers on motorways? Though it pains me to say it, I think we should.

Many British motorists are clearly unable to negotiate our roads and motorways safely. The idea that the legal bar should be set to cater for the best drivers on the road network – most probably far beyond the capabilities and confidence of many of the driving population – is a chilling prospect for me.

I’ve generally tended towards the ‘if you can’t do the time don’t do the crime’ line of thinking. If you speed, the chances are you get caught out sooner or later – so if you do, don’t whinge about it. But, as ever, fate dealt me a blow that made me re-evaluate that line of thinking.

After 16 years of driving with a clean licence I recently got flashed for doing 80mph on the M9 in Scotland – and my frail paper licence had to go to some Scottish speed camera partnership.

This annoyed me, because there’s a strong likelihood that the national speed limit will soon go up to 80mph – and there’s generally a tacit agreement that 80mph, or thereabouts, is ignored by the police.

But, beyond that, when I was snapped it was by a mobile police van hidden on a hill on the approach to an overhead bridge – it was only visible once I’d passed the bridge. Sneaky. And no deterrent whatsoever to any driver tempted to break the 70mph limit that day. In fact, the only feasible reaction to drivers spotting this van was a frantic jamming of the brakes – this dangerous behaviour among my fellow motorists was the only thing that alerted me to the presence of the van.

I was reminded of that incident more recently in Yorkshire, when I saw a police van with a mobile speed camera on a bridge hidden behind an articulated lorry. Doesn’t that invalidate the point of deploying speed cameras somewhat? “Well, we failed to prevent that enormous pile-up as no-one could see us and no-one slowed down as a result, but on the bright side several of the deceased motorists will be receiving fixed penalty notices in the post, which we hope will force them to re-evaluate their driving style in the future.”

I’m a fan of speed cameras in some situations, namely on inner-city roads – where many people now drive at speed way beyond what is safe on cramped, narrow and congested streets – and on congested motorways.

Average speed cameras, to my mind, work brilliantly in managing traffic flow – on the variable speed limit section of the M40 for example. And they need to, because British motorists are totally unable to work out how to drive on congested motorways; if you’ve ever driven in a concertina-effect jam on the M1, M6 or M25 you’ll know exactly what I mean.

People obey those average speed limits because they’re unavoidable, unless you want a fine and licence endorsement – and everyone gets to wherever they’re going sooner as a result. That’s a great example of how speed cameras can work to manage traffic flow and, I’d say, make the roads a safer place.

But hiding in order to catch out speeding motorists? And catch them out with the blunt hand of a speed camera and cut-off point at around 77mph? I’m not going to suggest that we should solely rely on traffic cops to police our motorways – as with comprehensive driver eduction there simply aren’t the resources – but if we’re going to use speed cameras on our roads we need to understand what their aim is and why they’re there.

Graduated use of speed cameras – average speed cameras particularly – makes sense to me. Perhaps speed cameras could be turned on and off depending on conditions or the time of the day, in order to actively change driver behaviour? At times when speeding is clearly inimical to the general safety and civility of motorway driving.

But covertly catching out motorists travelling at speeds that are hardly unreasonable in the right circumstances strikes me as vicious opportunism. And if that experience turns someone generally in favour of speed cameras into someone generally suspicious of their use and ultimate aims – and one that is unlikely to moderate their behaviour – that’s a net fail all round.

There is a very good case for using speed cameras on British roads. But reckless use of them not only fails to put that case across; it risks making 30m drivers hostile to them completely – and blind to the potential benefits. When that happens we risk a reaction so violent that all speed cameras are withdrawn by governments minded towards populist moves. That may be a cause for celebration for some, but I think it would be to the detriment of road safety in general.

Think of the worst drivers you’ve ever seen – and imagine them driving at 100mph on whatever whim they choose. That’s a terrifying vision of where we could be without sufficient road safety management – and, by cementing the public’s negative of perception of them, the idiotic deployment of speed cameras by some police forces may only hasten its arrival.

‘Caviar and eggs’: Fiat boss’ unflattering comparison for struggling marques

Fiat CEO Sergio Marchionne appeared to disparage Fiat Group’s volume marques recently, when asked if the Italian group would sell Alfa Romeo or Ferrari to support volume manufacturers Fiat or Chrysler.

We asked the MotorTorque Expert to comment on Marchionne’s unusual comment – and what it could mean for the Fiat.

“I’ll put it this way – it’s like asking a guy with a tin of caviar in his fridge alongside 12 rotten eggs. Would he sell the caviar to buy 12 more rotten eggs? The answer is no, I have no intention of selling Ferrari.”

That was Fiat Chrysler chief executive Sergio Marchionne’s astonishing reply when asked whether he would be willing to sell Ferrari or Alfa Romeo to drum up money to secure the long-term future of Chrysler and Fiat.

It’s a bizarre reply that put me in mind of Gerald Ratner’s renowned gaffe.

In a board meeting speech Ratner said: “We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, ‘How can you sell this for such a low price?’ I say, because it’s total crap.”

With that, Ratner shares plummeted and the company’s value shed £500 million almost overnight by destroying his brand’s image.

While Marchionne’s candid response is unlikely to harm Fiat or Chrysler as it did Ratner, that’s only because both manufacturers’ reputations are already weak in the UK, or average in the case of Fiat.

Chrysler is a brand with little image in the UK; in fact the only enduring impression the majority of UK motorists have regarding the American manufacturer is that it has a massive people carrier (the Grand Voyager) and used to have that ugly coupe (the Sebring) – and the 300C that looked like a hearse.

From that low base, Chrysler can’t fall much further, which could come as some relief to Marchionne.

You do not see many Chryslers on UK roads and that’s because up until the end of 2011, motorists could only buy a Grand Voyager because it was the only model still being imported. It’s not a bad car but it’s not enough to consistently bring in buyers and in turn boost the brand’s presence and sales as a result.

It has now introduced two ‘new models’ which, in reality, are rebadged Lancias, but they are oddballs that will stick out in the UK.

New Chrysler Delta

Nissan has made a success of the oddball Juke but that’s only because it already had the brand recognition and positive image in the UK to make its boggle-eyed crossover thrive; Chrysler can’t draw on either of those things.

Fiat is in a better position but one that’s much the same; with the exception of the 500, Punto and Panda, Fiat doesn’t do a lot in the UK in terms of sales and it’s little wonder when you consider that it only really has small cars that fall into the UK’s most hotly contested segments.

Overproduction and a crowded market

An over populated industry is something that Marchionne touched on in the same speech, and he’s right.

There are too many manufacturers in the marketplace and too many good models challenging Fiat and it has been crowded out. To get back into the public eye it needs more models in more segments or models that stand out from the crowd; at present its models do neither.

Citroen came to the same crossroads a couple of years ago and so launched its DS-line and an upgraded model line-up. That has changed the French manufacturer’s fortunes dramatically.

Fiat Group has already done a similar thing with Alfa Romeo, which is why Marchionne classed it as a ‘caviar’ brand.

Alfas of old had a reputation for cars with excellent engines and brilliant handling but they were also rust buckets. Now, that reputation is gradually changing and Alfa Romeo is faring well in reliability surveys and has just recorded its best sales year since 2002.

That also comes after Alfa reduced the gap in its model line-up. With the MiTo and the Giulietta, the Italian manufacturer now has models that appeal to UK buyers, rather than just coupes, saloons and estates as it used to.

Until Fiat, but more importantly Chrysler, does the same in the UK, they’ll continue to struggle.

Whether they’ll do a Ratner – Chrysler particularly – or not after Marchionne’s off-hand comment remains to be seen.

Adtorque: Best car adverts of 2011

Cars adverts are generally better than the average advert – and that should come as little surprise. If you’re trying to sell something that costs £20,000 you need to be pretty good at selling.

The industry had something of a hair shirt on this year, so grandstanding adverts were in short supply. Moreover, one of our featured adverts really does reference the recent scare that car-makers went through, when highlighting Chrysler’s rebirth.

What’s more, we haven’t had much from Honda recently, past masters of the car advert, so there’s been a lack of genuine knock-outs.

Still, if we look across the pond we can find real quality.

Nissan Leaf – Gas-powered everything

Genius – or disingenuous. Whether you agree with the message behind this advert for the electric Nissan Leaf it’s fair to say it highlights the propaganda – no emissions! – about electric vehicles pretty well.

Of course, all that energy needs to be generated somewhere so it’s rather misleading, but if your aim is to suggest that ICE cars are dirty and ridiculously inefficient – and electric cars are the exact opposite – this ad does a pretty good job.

Chrysler at the Superbowl
 

Chrysler finds some fighting spirit and restores some pride in Detroit’s rich history. This ad, which wowed viewers during the Superbowl, provides a defiant statement that the US is back in business and mines a rich seam that references America’s blue collar and fearsome industrial history.

It looks amazing, its well-constructed and, even though its worth pointing out that Chrysler has been rescued by a bunch of polo-necked Italians, the advert’s so good it seems churlish to reference it.

Chrysler is back, it says, and we mean business.

Volkswagen – The Force
 
Although we’d question whether this really works as a way of showing off a car – and difficult to place a particular product within the ad (it’s the new Passat by the way), but who cares with 40 bazillion views?

Skoda Superb – Glasses
 

A lovely little spot that had the very poor fortune to be out at the same time as another advert that featured people making noises with glasses.

Even so, it’s another score for Skoda, who’ve had a good run with their adverts for the Fabia and Fabia VRS.

Renault Megane

Despite some of the worst dubbing ever, this one’s a smart, funny little spot for the Renault Megane that provides a total swerve that’s rewarding and post-modern.

Cars ads always sold sex back in the day – and this one would have led to a bunk-up with a Megane sitting smugly outside a chic apartment building back in the day.

However, New Megane Man genuinely does just want to drive his car. Because it’s that good. But, just in case you are interested in pulling, the girls like it too. Score two for Renault.