Keeping up high profile appearances in a very competitive business market with stylish vehicles, but keeping operating running costs low, are the two main sales driving points for the Fiesta Van. You can also add in a competitive purchase price, the excellent driving characteristics and compact size which make it easy to park.
The fuel efficiency of the Fiesta Van is best in class: the 1.25-litre petrol engine has combined fuel consumption of 49.6mpg and CO2 emissions of 133g/km. Both diesel engines have a combined fuel consumption of 67.3mpg and CO2 emissions of just 110g/km.
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The new Trend specification is likely to be the best selling model and will widen the appeal of the Fiesta Van range. It is ideal for image-conscious businesses who may be delivering small packages, transporting compact equipment, or for the site engineer who does not need a large capacity for tools, or perhaps IT technicians.
A payload range from 490kg to 515kg gives customers a competitive option for transporting their products. From the three-door Fiesta hatchback the rear side windows are replaced by body-coloured solid panels, and the rear passenger seats are removed to provide a load box area of 1,000 cubic litres, with a maximum useable load length of 1,296mm, as well as a maximum load box width of 1,278mm (1,000mm between the wheel arches) and a height of up to 806mm. A half-height composite bulkhead and DIN-compliant tie-down hooks are standard.
New Fiesta Van is equipped with Ford's EasyFuel capless refuelling system which is clean and easy to use and also has a miss-fuel inhibitor that prevents the wrong fuel filler nozzle being inserted. This feature is a major benefit to commercial customers, particularly for mixed fleets and vehicles that are used by multiple drivers.
This new model also inherits the best technologies and features from its car cousin including: a chassis designed for a safe and controllable ride under all loading conditions, the new electric power assisted steering for steering accuracy and lower fuel consumption, and anti-lock brakes including electronic brakeforce distribution. ESP electronic stability programme is available as an option with all engines (standard on SportVan) and includes emergency brake assist.
Ford Fiesta Van 1.4 TDCi 68PS Trend
During a brief first-taste of the new Fiesta Van I tried the 1.4 TDCi 68PS Trend version around some busy main roads and traffic congested town streets and it is evident it just as good at its job as the Fiesta hatchback.
The handling is taught and nimble, it is easy to park and the engine gives more than enough performance to charge away from the traffic lights or happily cruise at the legal maximum on motorways. Beware Fiesta Man!
Just because it's a commercial vehicle Fiesta Van does not mean basic. Standard specification includes EasyFuel capless refueling, three engine options, body colour roof spoiler, electric door mirrors, stereo radio CD, MP3 connection, four front speakers, steering wheel mounted controls, adjustable steering column and electric front windows.
The Trend version I tested has in addition, front fog lights, body-coloured power folding heated door mirrors, automatic wipers and headlamps, auto dimming rear view mirror, trip computer, driver's seat lumbar support and heated windscreen.
Perhaps the sound deadening isn't as efficient as the Fiesta hatchbacks but otherwise the vehicles are identical for performance. Now also being a van doesn't make the new Fiesta any less impressive.
Ford Fiesta Van MILESTONES
Ford Fiesta Van 1.4 TDCi 68PS Trend, (likely best selling model)
Price (excluding Vat but including delivery and on the road charges): £10,342
Engine/transmission: 1.4-litre, four cylinder, turbodiesel, 68PS, 118lb ft of torque, 5-speed manual
Performance: 101mph, 0-62mph 14.9 seconds, 67.3mpg, CO2 110g/km
Insurance group: 1E
Load area dimensions: Length 1,278mm, width 1,278mm (between wheelarches 1,000mm), height 806mm, payload 490-515kg, load capacity 1,000 litres
For: Styling, built alongside Fiesta hatchbacks, high specification, low running costs, drives like a Fiesta hatch
Against: Nothing unless size matters.